EDM - New generation pop music

What is EDM?

STOP CALLING EDM EDM - HERE IS A PROPER DEFINITION

What you're calling EDM falls under the umbrella term of electronic dance music - but it's not EDM. The reason why, is that there is no EDM subgenre. Wait, you mean EDM is not a subgenre of EDM? SHOCKING.

Then what really EDM is?

Electronic dance music  is a set of percussive electronic music genres produced primarily for dance-based entertainment environments, such as nightclubs or festivals. Dance music is generally produced for use by DJs and is most often presented in the context of a DJ mix.

EDM Dominates Pop Music

Crossover artists are nothing new to the music industry. Pop artists are always finding their way into other genres, and EDM is no except to this.

Being featured on a well-­produced electronic track can get a Pop artist to the top of the Billboard charts while gaining exposure to current EDM fans. Artists like Justin Bieber, Ariana Grande, Ryan Tedder, Sia, and Lil Jon are just a few mainstreamers that have had continuing success on the Dance/Electronic charts over the years.

Can’t go wrong when teaming up with Zedd or David Guetta, right?

But while Pop artists join us in the world of electronic music, EDM producers and DJ’s are busy taking over the mainstream charts and Pop music is continuing to sound more and more digital.

Producers like DJ Snake, Lookas, Skrillex, and Diplo have become crossover artists, regardless of whether they want to be or not. 2015 was a great example of this.

When Billboard announced its top tracks of 2015 and no one was surprised to find songs like DJ Snake’s “Lean On”, the Skrillex/Diplo/Bieber collaboration “Where Are U Now”, and Felix Jaehn’s remix of Omi’s “Cheerleader”. Even as the year comes to an end, “Hey Mama”, the joint work of crossover artist David Guetta, along with Afrojack, Bebe Rexha, and Nicki Minaj, is still getting played at the clubs and downloaded on iTunes. Normally it’s hard to turn on the radio and actually hear some good tracks, but EDM fans had to listen to many radio stations overplay and practically ruin some of these quality House or Trap influenced songs. Not that “Cheerleader” was a good song to begin with…

PRISMA-THE NEW ERA PHOTO APP

What is Prisma?

• Prisma is a very simple photo-editing app created by an app developer in Moscow. Users either select a photo from their smartphone or tablet's image library or take an image with the camera and then select one of 33 different filters inspired by famous art styles like Picasso, Monet, Van Gogh, Munch, Levitan and Kandinsky, as well as popular patterns and ornaments like DC comic book illustrations.

How does Prisma work?

• Prisma utilises artificial intelligence and neural networks to edit your photos. So it might take only a few seconds for your photos to be turned into art, but the image processing is not happening within the app – instead the image has to be sent to Prisma's servers in Moscow and then the result is returned to your phone.
  
  
• This is not dissimilar to Google's DeepDream "inceptionism" image recognition software, which set the internet alight in June 2015 when Google's computer scientists released research detailing experiments with a network of computers that produced strange, fantastic and psychedelic images that looked a lot like impressionist art.
• Prisma's CEO and co-founder Alexey Moiseenkov told TechCrunch the app utilises three neural networks that each perform a different task – from analysing the user's image to extracting an art style from a famous artwork to applying it to the image.
• "They are not just overlaying like an Instagram filter. They create the photo from scratch. So there is no photo, they took your photo, then perform some operations and give a new photo to you. So deep learning is like an artist, something like that," he said.

                                              THE MAJOR PROBLEM OF THIS APPLICATION IS.......